Hola, Gorgeous!

Having difficulty finding your perfect shade? Let us help you to find your match.

Toty visual shade matching is intended for guidance only.
Toty does not warrant or represent that shade matching is error free.
Lightning conditions may affect the result. Please take a selfie in good daylight.

What is Findation?

1577 Global Brands

77,000 Make up shades

Over 8,000 Products

Findation™ uses data from over 46 million foundation users worldwide and a sophisticated proprietary algorithm to match shades between brands.

How does Findation works?


Findation™ helps online makeup shoppers figureout what foundation shade to order.


Findation™ is the world’s largest databaseof matching foundation shades - which have been building it since 2012.


Users enter all the foundation shades they’ve used successfully before, Findation’s unique algorithm recommends similar shades in other products, based on the matches entered by other users.