Free deluxe sample on every order

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Woman applies makeup with compact powder, available in 15 shades; 2024 NewBeauty award-winning product.

Founded by Sofia Vergara

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Worn Daily by 238,531 Women

80% of Premature Aging Is Caused by Unprotected Sun Exposure

3-in-1 Makeup + Sunscreen + Skincare:

Combining mineral-based SPF 50+ protection, light, blurring coverage, and skincare benefits to provide a flawless, natural finish, this water and sweat-resistant formula keeps you protected and flawless all day long. Available in multiple shades to match your skin tone.

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The image shows the word 'allure' in a stylized red font.'People magazine logo in orange text.''Bold typography reading 'BEAUTY INC' in orange.''NEWBEAUTY logo in orange text on a transparent background.'The image shows the word 'allure' in a stylized red font.'People magazine logo in orange text.''Bold typography reading 'BEAUTY INC' in orange.''NEWBEAUTY logo in orange text on a transparent background.'
The image shows the word 'allure' in a stylized red font.'People magazine logo in orange text.''Bold typography reading 'BEAUTY INC' in orange.''NEWBEAUTY logo in orange text on a transparent background.'The image shows the word 'allure' in a stylized red font.'People magazine logo in orange text.''Bold typography reading 'BEAUTY INC' in orange.''NEWBEAUTY logo in orange text on a transparent background.'
The image shows the word 'allure' in a stylized red font.'People magazine logo in orange text.''Bold typography reading 'BEAUTY INC' in orange.''NEWBEAUTY logo in orange text on a transparent background.'

“Matches my complexion perfectly! Barely feels like I’m wearing makeup and feels so velvety on your skin.”

Ivonne P.

Verified Buyer

Clinically Proven Care
For Gorgeous, Protected Skin

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Clinically proven results

Formulated with clinically proven ingredients and endorsed by dermatologists, ensuring safe, effective care for your skin. Tested with a panel of 100 women from 18- 50 years old across different skin tones and skin types.

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Sunscreen that feels like makeup and treats like skincare

100% mineral makeup that provides a water-resistant, broad-spectrum SPF 50+ sunscreen —this innovative balm provides light coverage with a blurring, matte finish. Infused with squalane to support skin barrier and antioxidants to prevent sun damage.

Various shades of foundation swatches on a white background.

Tone-adapting technology

Color-coated mineral filters adapt to all skin tones for a luminous effect resulting in 15 flexible shades. Soft-focus finish camouflages and improves the appearance of skin for an even complexion with a matte, velvety finish.

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Toty’s origins

Sofia Vergara’s quest for ultimate skin protection

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Toty’s origins

Sofia Vergara’s quest for ultimate skin protection

"In my 20's, I read in a magazine that the sun was the enemy of beautiful skin. From that day on, I made suncare my number one priority. I created toty to provide an easy system of protection and correction against sun damage"

Sofía Vergara

Founder of toty

Real Results, Real Belleza

Real transformations with Ilumina CC Creamy Compact: Long-lasting wear and visibly smoother, clearer skin.

Based on a consumer perception study of 100 women ages 18-50.

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Are satisfied how long the product lasts on her skin

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Are satisfied with Ilumina CC Creamy Compact SPF 50+

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Agree that the appearance of pores, imperfections and dark spots are diminished

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Suncare Always,

Siempre Bonita

good for:

All skin types, including sensitive!

feels like:

A creamy, lightweight texture that glides on smoothly

Looks like:

A velvety, matte blurred finish

smells like:

A tropical fresh fragrance

Features:

Cruelty-Free • Vegan • Gluten-Free Dermatologist-Tested

Suncare always, siempre bonita

Suncare always, siempre bonita

Suncare always, siempre bonita

Suncare always, siempre bonita

Suncare always, siempre bonita

Suncare always, siempre bonita

Suncare always, siempre bonita

Suncare always, siempre bonita

Suncare always, siempre bonita

Suncare always, siempre bonita

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Water and Sweat Resistant SPF Makeup for All Occasions

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Very water resistant
(80 Minutes)

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Very sweat resistant
(80 Minutes)

High-Performing Ingredients Only

Enjoy flawless skin with our clinically tested, powerful, and protective formula for a beautiful, healthy complexion.

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Adaptive Pigment Complex

Proprietary technology combines cutting-edge color coated mineral filters that adapt to skin tones for a healthy, flawless appearance.

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PLE FernBoost Technology™

Supported by 25+ years of scientific research, this plant-derived antioxidant, also known as Polypodium leucotomos extract (PLE), is rich in bioactive compounds to deliver powerful environmental defense against free radical damage.

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Mineral Sunscreen

Titanium Dioxide delivers highly effective broad spectrum protection from sun damage and photoaging.

See full ingredients

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See How We Compare

See why our innovative approach sets a
new standard in belleza.

Shade-adapting technology

SPF 50+ broad-spectrum sunscreen

Water & sweat resistant Up to 80 minutes

Non-Comedogenic
(Won’t clog pores)

Scientifically backed

100% vegan

Cruelty free

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Others

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More Science, Más Belleza

More Science, 

Más Belleza

“When creating toty, I wanted to work with an expert in suncare. I chose Cantabria Labs because of their reputation, and my experience using their products for over 10 years.”

Sofía Vergara, Founder of toty

Cantabria Labs: Leading Innovation

Cantabria Labs is where science, innovation, and sustainability are the foundation to a healthier future for everyone.

Founded in Spain, with more than 30 years of experience innovating in the field of dermatology and skincare, family-owned Cantabria Labs is today one of the leaders in this space and a reference for dermatologists and consumers alike – throughout Europe and around the world.

Timeless Beauty, Without The Waste

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Timeless Beauty, Without The Waste

Endlessly refillable to reduce waste, the compact is a gorgeous statement piece designed by Sofia Vergara herself. 




When you are ready to re-order you keep the compact case and just reorder the Refill which also saves you $16.

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Collage of Latina women engaging in various activities for 'Latinas Transform Communities' campaign by Kiva and Toty.

toty partnered with Kiva to support Latina women entrepreneurs in the USA and Latin America.

We believe that when women are equipped with financial resources, they can transform their communities.

Kiva is a global nonprofit, founded in 2005, with a mission to expand financial access to help underserved communities thrve.

With as little as $25, you can support entrepreneurs and small business owners in the U.S. and across the globe with critical access to funding.

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